A day in the life of… Katrina Hindley, Head of Marketing
No hanging about. I wake up, brush my teeth and then my housemate and I make our way to a weights and treadmill class at the gym. Without her accompanying me to the class I’m not sure I’d be up this early.
I travel to headquarters via the train and then walk, but as I’m spending more time in our London office, I cycle in. On my journey (when I’m not on my bike…) I read The Week and do my 10 mins of Duo Lingo French practice. While I’m almost at a 365 day streak, I can only just about organise a table for two at a restaurant. When I get to the office, I’ll help myself to toast with marmite and then a bowl of yoghurt and fresh fruit.
I’m at my desk, and have a quick catch up with the marketing team, Matt and Yossy. I’ll then catch up with emails, check my to do list and then see what meetings I have planned for the day.
By around 10 am, I’ll have my first meeting. As head of marketing, I'm in and out of meetings throughout the day with various teams across the business. I could be giving input on everything from investor onboarding, to product launches, to ESG or planning the next event.
Around mid morning I’ll start on project work. At the moment I’ve been preparing the launch of our new product. This includes booking advertising, planning a launch party, designing digital and print graphics, establishing product positioning, messaging and communications, updating product brochures, liaising with our PR team and getting ready for any other marketing material we might need for the big launch (watch this space).
Lunch! I’ll faff about for 10 mins deciding what to eat. This is usually a tough decision but pretty much everything the chef cooks is always to my liking. If I have time, I’ll join the team at the table in the clubhouse, if not I could be hosting a lunch and learn training session with other members of the team, or I’ll quickly eat at my desk so I can catch up on my emails.
I’ll check in with Matt and Yossy again, making sure if they have any questions I can answer, or if there are any updates or new tasks that need to be done I delegate tasks accordingly. I’ll review and approve work that might be sitting in Slack.
The afternoon could be made up of more project work, or meetings. I work across the group of businesses so throughout the day I’m managing my time accordingly switching between the different brands depending on what the priorities are.
Leave work and make my way home, or depending on the day I could be out with friends for dinner, or at a birthday.
If I’m not out, I’ll rustle up something for dinner. I’m usually hungry by this point. I enjoy cooking but I usually save it for the weekend or if I’m hosting a dinner party, midweek is usually something easy to satisfy the hunger asap
After I’ve eaten, I’ll catch up with my housemates and we’ll put something on the telly.
I’m in bed reading to wind down.
Sleep, ready to go again tomorrow.
TAB's quick fire questions
How long have you worked at TAB?
I have worked at TAB for almost three years now! Before TAB, I held marketing roles at an alternative property finance company and I started my career in the communications team at the UK’s largest architecture practice, Foster + Partners. I graduated from Newcastle University with a BSc in marketing.
What does your role at TAB involve?
The marketing team is small but efficient which means that every day is different at TAB. One moment I might be managing a tech development for our website or online investment platform, the next I might be sending emails to our customers, organising a Supper Club or analysing a recent marketing activity.
Overall, my role focuses on providing our customers with the best-in-class experience with TAB, raising brand awareness and ultimately supporting other areas of the business to grow our loan book and investors. A large amount of time could be spent creating marketing campaigns, but what many people don’t realise is the analysis and testing that goes on behind the scenes. Our goal is to educate customers new and old on our products and services. This ongoing testing and analysis is key in helping us achieve this as well as providing us with the insights we need to continue developing the products and services to best serve our customers.
What’s the best thing about working at TAB?
The best thing about working at TAB is the exposure to different projects and people. I work closely with Duncan and the board and I get challenged to come up with new ideas for projects and I’m always learning. Whether it's understanding the nuances of products to then be able to explain in layman's terms to our customers or being told we have a new company that is launching in a month that needs a brand, website and marketing strategy. We have a great team ethos and everyone gets stuck in and contributes so it’s definitely a great place to work, ideas are respected and feedback is always delivered so I know exactly where I stand. I’ve recently grown my team from one to three in a short space of time so adapting to managing the team is also a fun challenge. It’s great to have other marketing professionals onboard who I can bounce ideas off and also both bring a new perspective.
What is your favourite band or artist?
Spotify AI DJ
If you could have one superpower, what would it be?
Never having to sleep
What is your favourite restaurant?
Le Relais de Venise l'Entrecôte, Kiln and Pizza Express
What is your favourite holiday destination?
Somewhere cold with lots of snow and skiing
What is your daily coffee intake?
Recently became one of those decaf only types… so two a day maybe.
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