A day in the life of… Katrina Hindley, Head of Marketing
Head of marketing, Katrina Hindley tells us about how varied her role is at TAB and how she can be working on many different areas of the business throughout the day.
Katrina is up at 6.30am if she’s going to the gym or 7.15am if she has managed to cancel the class in time so as not to be charged. Making her way into the office the first thing she does is grab a coffee and a slice of toast then prepares her to do list for the day.
No day is the same for her at TAB. One day she could spend it planning campaigns for brokers, borrowers and investors, the next she could be writing communications for emails including the monthly newsletter, new loan investments, and broker communications. She spends some of her time assisting the tech team writing website copy, user experience design, customer journey mapping and SEO improvements.
For lunch Katrina usually makes herself a sandwich and then grabs a walk around the nearest patch of greenery or to the shops. In the afternoon she tackles other tasks including writing case studies or press releases, scheduling posts for social media, recording her latest podcast for TAB U, looking at budgets, or she could be preparing a brochure or presentation deck for the sales team.
When she gets home, if she’s not out for dinner and drinks with friends she’s cooking dinner with her housemates and watching the next episode of the latest TV series they’re watching. She’s in bed shortly after 10pm and she winds down with a book.
How long have you worked at TAB?
I have worked at TAB for just over one year. Before TAB, I held marketing roles at an alternative property finance company and in the communications team at the UK’s largest architecture practice, Foster + Partners. I graduated from Newcastle University with a Bsc in marketing.
What does your role at TAB involve?
No two days are ever the same at TAB. One moment I might be managing a tech development for our online investment platform, the next I might be sending emails to our customers.
Overall, my role is focused on providing our customers with the best in class experience with TAB. We’re always looking for new ways to enhance how we do this. A large part of my role is focused on creating our marketing campaigns, but what many people don’t realise is the analysis and testing that goes on behind the scenes. Our goal is to educate customers new and old on our products and services. This ongoing testing and analysis is key in helping us achieve this as well as providing us with the insights we need to continue developing the products and services to best serve our customers.
What’s the best thing about working at TAB?
The best thing about working at TAB is the people! We have a great team ethos and have had a number of social events together. The whole team is based on one floor with an open plan layout which is great as it means I’m able to communicate with every team across the business on a daily basis. It means that we don’t work in departmental silos; I love learning about the projects other teams are working on and identifying where marketing can help out.
How do you relax outside the office?
Outside the office, I find comfort in cooking and, although it’s not always relaxing, I enjoy hosting. I love having my friends round for dinner parties in the evening or at the weekends and cooking up a storm accompanied by some drinks, and there’s always room for pudding. Of course, balance is key so I also enjoy hopping on a spinning bike in the gym at any time of the day; early morning before work, during my lunch break if time permits or after work.
What does the future hold for TAB?
The future for TAB is exciting! We’re always looking for new ways to improve what we do and provide customers with the best possible experience. We have a TAB Property fractional ownership product that we’re looking to increase its exposure to investors over the next year and empower many more investors with the ability to get involved in the UK property market. Since launching the investor platform, the marketing department is busy taking on all feedback and working on improvements to make investing with TAB even easier. We’re looking at improving the borrower and broker journeys so they’ll soon be digitalised as well. The market is constantly evolving and it’s our job to stay ahead of the curve. We’re putting even more emphasis on listening to our customers to ensure we’re providing a service to meet their needs and wants. This is crucial in all-out decision making at TAB so it’s definitely a great time to be a TAB investor or broker.